Useful. Simple. Human

We launch digital products and help startups design better ones. Our work focuses on clarity, utility, and real human needs - turning ideas into experiences people can understand, use, and enjoy.

UX Design

Practical product design that helps startups deliver value faster.

We help teams shape rough ideas, simplify complex product flows, and turn uncertainty into clear, useful experiences that can be built, tested, and shipped.

We work closely with founders, product, and engineering to decide what to build, what to cut, and how to get meaningful value into users’ hands faster.

AI product experience

Led UX for core Gemini experiences at Google DeepMind. We help teams make smart decisions about where AI should lead, assist, or stay out of the way.

Startup builder

Co-founded Wondermall, a mobile shopping startup acquired by Rakuten. We understand the pressure to move fast, learn quickly, and make every build count.

Hands-on design partner

We go beyond pretty screens - shaping product direction, exploring options, prototyping flows, and working closely with engineering to get things shipped.

Where we help

  • Shape a new product idea

    Turn a rough concept into a clear direction, prototype, and buildable plan.

  • Simplify a complex flow

    Make onboarding, setup, dashboards, AI interactions, or core workflows easier to understand and use.

  • Design AI-powered experiences

    Decide when AI should lead, assist, ask, explain, escalate, or stay invisible.

  • Move from prototype to launch

    Work with product and engineering to make practical trade-offs and get something useful shipped.

What clients say

Eyal has been a game-changer for us: from AI-everywhere initiatives, to bringing user-focus to our key flows; he brings passion and talent that is highly valued."
Ran Harpaz, CEO Lettuce Financial
Eyal brings rare UX depth: strong product thinking, sharp instincts, and a true understanding of how users experience software. He helped us turn complex ideas into clearer, more intuitive product experiences at Foldspace.
Michael Alon, CEO Foldspace AI