Pah!

The viral voice game that made people shout at their phones.

Pah! was one of the first mobile games controlled entirely by voice. Instead of tapping buttons, players shouted “Pah!” at their phone: a long “Paaaaah” moved the spaceship, and a short “Pah!” fired. It was simple, strange, and impossible to play without looking a little ridiculous.

Built in a weekend and launched with no real marketing, Pah! became a viral hit as people around the world filmed themselves yelling at their phones. The game reached hundreds of thousands of downloads across iOS and Android, inspired millions of plays, and turned one silly sound into 63 million shouted “Pah!”s.

Covered by The Next Web